As reality shows were becoming an inevitable part of every channel, Radio Mango wanted to explore the possibilities of a reality show in a non-visual medium. The reality show ‘Nattile Tharam' (star of the state) was conceptualized as a 100% on-ground hunt for the best male and female singer. The concept was to execute a reality hunt for the best singer through a road show that led to a grand finale.
EEMAX Awards recognises exemplary work in the events and experiential marketing space. The awards had industry big-wigs donning the role of jury, with awards being handed out across 22 categories.Jury members include Aditya Swamy, EVP and Business Head, MTV India; BS Nagesh, Founder, TRRAIN; Sunil Kataria, Executive Vice President, Sales and New Business Development, Godrej; Ronita Mitra, Head – Corporate Brand Group, ICICI Bank; Anuradha Aggarwal, Senior VP – Brand Communication and Consumer Insights, Vodafone India; and Mahesh Chauhan, Co-Founder, Salt Brand Solutions.
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