Tech Based Event Management

One of the major changes in the fields of meetings and events this year is the introduction of Smartphone technology to business. There has been a rapid development in Smartphone mobile app for event management. By using such platforms businesses are turning themselves into tech savvy, eco-conscious enterprises. A recent report by the USA’s leading meeting management, logistics, and event company  - Publicis Meetings USA (PMUSA), revealed that the trend of using technology in meeting or event management will drive in forward, thanks to the increasing tech-savvy clients. In the words of Karen Young (Managing Director and Vice President if meeting services for PMUSA), “Technological advances continue to be increasingly important and are leading to more requests for customization and interactivity in meetings and events…We expect technology to be at the core of several trends in the meetings industry in 2011."

Through the use of various mobile applications for event management, it becomes easier for the event managers and the producers to promote audience engagement, interactivity, and business-to-customer networking. Do you know that these days mobile apps are being built and customized aiming specific event or program? Such specific platforms allow the organizers to communicate well with the participants and the attendees – both before and during the program. Information related to changes of itinerary, schedules, maps, and other related notices is spread around in an easy and convenient manner.

Today the trend of using mobile applications for event management has led the Smartphones to increase the technological and interactive aspects of a meeting or an event. There are various audience response and networking apps that helps in accomplishing tasks like customizing program agendas, and messaging.

Even though the focus of every business is to implement technological advancements like mobile app for managing meets and seminars, the business environment has also grown cost-conscious. The entrepreneurs and event managers have a coined the term “hybrid meetings” for the type of event management that comprises both the elements of a live meeting and a conference via the Internet. While it may sound like a “Webiner”, in actuality, it is not so. You can expect to see more hybrid meetings in the upcoming years. And all these have been possible because of effective Smartphone applications.

Another trend in the area of event management is the use of mobile applications for organizing “green meetings”. Today, it is not enough for the businesses to select LEED-certified destinations and use environment-friendly products. In such respect the concept of e-ticketing and mobile event marketing is the best thing that a business can arrange for.

Businesses and event managers are also using the mobile apps to access the Internet. Social media interaction is important for every business. So, if you have events to manage, make sure you are using the right Smartphone platform to reach our top the social media population. With the use of applications like the Windows mobile apps, your Smartphone can be transformed into a hand-held PC.

If you want to keep up with the technology-based trends in event management, you should have to install a robust event management mobile app to your Smartphone that will allow you to access your prospective clients and help you to do successful event marketing. Do you know that one of the best event management platforms for all Smartphones is event2mobile? This provides a hassle-free experience for attendees to locate the event on a map, make notes, attach images, and perform various other activities.

ArticleSource: ArticlesAlley.com