Radio Mango Nattile Tharam |
Impresario has won Gold for WOW Awards 2012 in the category of Activation programme of the year, for our impeccable management and execution of Radio Mango Nattile Tharam.
A reality show on wheels;Radio Mango Nattile Tharam
is the first of its kind in India. With the concept and wide
coverage, it had reached thousands of
singing
talents across the state.
A 100% ground hunt for the best male and female
singer among the many aspiring singers from every nook and corners of the state.
The show managed by Impresario succeeded in getting:
- A mass interaction through
participation and audience.
- Reach out even to far flung areas, thereby making the programme as well as the brand, a name with every household.
- Bring the brand to limelight with
an innovative event of large magnitude
- Provide a platform for people
with singing talent from every nook and corner of the state.
- Pulling back the dominance of
music to ‘radios’
Our involvement in the campaign was right from conceptualization
and execution of the entire event flow
The main challenges were:
miles)
DVD
The campaign was widely accepted on the following grounds:
Nattile Tharam clocked over 20000 contestants and an incredible 18
lakh plus eyeballs, especially in far flung
areas where people never get an opportunity to showcase their talent. The
team worked hard in record time under
immense time constraints to get and
compile all the documents required for this activity.
In its
first edition, Nattile Tharam had found a place in the Limca Book of Records
for its unique
on-ground
format. And this year again with the introduction of ‘helicopter’ concept. In
addition to the previous year’s
mobile
recording studio and boats to cover backwaters, this year, for the first time
in India, there was helicopter
borne
recording studio. This one-of-a-kind feature gives Nattile Tharam 3 the
opportunity to reach lakhs
of
people who live by Kerala’s waterways and hilly terrains.
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classic…
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