Kerala Property Expo 2011

The biggest and finest of its kind in the state, the ‘Kerala Property Expo’ was held at Jawaharlal Nehru International Stadium Kaloor, Kochi from 16^th to 20^th December 2011. The event was organized by the Kochi chapter of the Confederation of Real Estate Developers' Associations of India (CREDAI) and managed by Impresario Event Management Company.

It was a one-stop-shop venue that showcased a wide range of residential and commercial projects of the leading builders of Kerala. The 800 stalls that encompassed over 30000 sq. ft housed 48 leading builders, 5 financial institutions and few interior designers.

“The five day-long event was a resounding success considering the huge number of genuine walk-ins, the variety of projects on display, the launch of newer projects by various developers, and the feedback response from the participants regarding the positive conversions” says both the organizers and the event managers.

“Some of the competitions organised like Club FM ‘Little Radio Jockey’ and Nerolac ‘My dream home painting added colour to the event and drew good response,” says Harish Babu, Managing Director, Impresario Event Management Company, who has been managing the event, right from their initial years. Tony Chammany, Mayor of Kochi had participated the valedictory session and prizes were distributed to the winners.

Kochi was pitched as the choicest residential and investment destination of the state. The factors that pointed to substantial growth prospects are that Kochi is on the cusp of major developments on the economic front. “The growth of information technology (IT) and IT-enabled-services segment has thrown up Kochi as an attractive destination”, CREDAI officials say. The commissioning of the Vallarpadom international container transshipment terminal will necessitate more built-up space for residential and commercial purposes. Being an upcoming metro of the country, Kochi also offers opportunities for those who want to be a little away from the bustle.

“After the dip in 2008, property shows have been showing a steady recovery, and interest rate hikes is no way affecting the need based clients”, says the bankers who participated the event.

Speaking about the recent scams in the industry, CREDAI members said that “the government must look at regulation of the market, otherwise the fault of a few will smear the whole industry”. They also cautioned the customers from making uniformed decisions. The customer must carefully scrutinise the history and the track record of each builder.

CREDAI - has been in the forefront of setting up an organized real estate development in Kochi besides ensuring fair and transparent practices in the industry. Impresario has been associated with CREDAI ever since its inception.